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Shoes are the new turnables.
Or at least that’s the conclusion you might reach after watching a new Japanese campaign for Nike’s Free Run+ running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live.
Daito Manabe used flex sensors and accelerometers to make the shoes interactive. He then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton’s Max for Live.
Via Create Digital Music
Bill Shannon, dancer, was born with a hip disability.
Watching the VISA spot a second time made me notice all the little stickers in the windows..
And RJD2 knows what hes doing.
Showing posts with label Advertisement. Show all posts
Showing posts with label Advertisement. Show all posts
Thursday, June 17, 2010
Friday, June 11, 2010
Wednesday, June 9, 2010
Thursday, June 3, 2010
Sunday, May 23, 2010
Saturday, May 8, 2010
Thursday, May 6, 2010
Nike Free Run+
Shoes are the new turnables.
Or at least that’s the conclusion you might reach after watching a new Japanese campaign for Nike’s Free Run+ running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live.
Daito Manabe used flex sensors and accelerometers to make the shoes interactive. He then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton’s Max for Live.
Via Create Digital Music
Wednesday, May 5, 2010
Monday, May 3, 2010
Sunday, May 2, 2010
Tuesday, January 5, 2010
Monday, December 28, 2009
Tuesday, December 1, 2009
Thursday, November 19, 2009
Sick glides..
Bill Shannon, dancer, was born with a hip disability.
Watching the VISA spot a second time made me notice all the little stickers in the windows..
And RJD2 knows what hes doing.
Tuesday, November 10, 2009
Thursday, October 1, 2009
Saturday, September 12, 2009
Wednesday, September 9, 2009
Thursday, August 27, 2009
Sunday, August 23, 2009
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